Case of Brilliance
I changed Bettabite to Case of Brilliance to help stay-at-home moms recognize, articulate and communicate the skills they’ve built outside of traditional employment.
Through 1:1 conversations, educational content and digital creator tools, I’m exploring how we can make returning to work feel less like starting over and more like learning how to communicate what you already bring.
Founder · Product Strategy · Research · Content · 0→1 Product Design
Problem: What Do I Even Put On My Résumé?
Going back to work after years outside of traditional employment creates a unique problem: your capabilities haven’t disappeared but the evidence used to communicate them has changed.
The women I spoke with were having difficulty recognizing which of their experiences mattered professionally and translating those experiences into language that employers understood. This tends to translate to “I don’t have skills.”
Start with the person not the product
Before building a new platform, I wanted to understand where women were getting stuck.
I conducted 1:1 conversations with stay-at-home moms who were considering going back to work now or in the near future. I got to explore how they thought about their previous and current experiences, confidence, résumé, networking and the job search process.
What every single mom said was, “I don’t want to have to do one more thing with this.”
Meaning, they didn’t want to have to go do a course, go back to school, attend a bunch of networking events, etc.
What if we already started with what they have?
Stay-at-home moms already
Career advice often starts with what’s missing. It could be the experience you don’t have, the gap on your résumé, the network you haven’t built or the skills you need to learn.
Through my conversations, these women were struggling to articulate and use capabilities they already had. They’re already capable, they just needed a methodology for identifying their capabilities.
How do we take the ordinary moments and see the evidence inside of them?
Value before the platform
Instead of jumping straight into building a product, I’m starting with what I can test now.
Through Substack, I write practical systems, perspective shifts and career guidance designed to make overwhelming problems feel actionable.
My 1:1 conversations with SAHMs help me understand where they’re actually getting stuck and where their evidence is falling short.
Those recurring problems helped me shape resources like The Career Comeback Kit which turns what I’m learning into tools women can use independently. Some of that help is free and some becomes a paid resource. But everything is build around the same goal: Helping women move forward using what they already have.
Where this could become a product
The patterns I’m seeing are also shaping what Case of Brilliance could eventually become as a digital product.
I’m exploring an AI-powered reflection experience that helps users capture everyday solutions and uncover the skills and behaviors demonstrated within them. Over time, those moments could become a personal evidence bank they can draw from when writing a résumé, preparing for an interview, considering a career move or just figuring out what they’re good at.
